Founder & Chief Executive

Fire in the belly – Taking people and businesses to the top of their game

Ms. Bot is an accomplished operational executive who has experienced a wide range of climates in businesses, from unprecedented extreme highs and lows through to various stages of lifecycle development, transformation, and turnaround.  She is an entrepreneurial-minded leader and strategic thinker with extensive experience in technology innovation and global business management, ranging from global firms through to startup ecosystems. She has a broad range of direct experience in building strategy, mobilizing execution, developing new ventures and portfolios, leading transformations and turnarounds, and driving a growth and performance culture.  

Ms. Bot has built five global businesses from the ground up. These ventures introduced wildly disruptive value propositions and were recognized as trailblazers in the communications, internet infrastructure, wireless, and mobility industries. In addition, she consistently ranks in the top 1% of global corporations and her clients for achievements in leading breakthrough transformations and turnarounds of CEO top-of-mind issues, reducing process waste by 25% to 80%.  To date, she has exceeded $1B annualized savings and several billions in Opportunity Cost Avoidance over 10 years (i.e. EBITDA loss that would have otherwise occurred).

Ms. Bot is an accomplished industry presenter, author of numerous peer-reviewed published articles, possesses world class corporate pedigree, and industry executive member of university and business acceleration boards. Ms. Bot pragmatically applies sound principles based on experience, context, and solid academic foundations.  She continuously keeps abreast of the latest technological, business management, and industry developments.  She has an extensive domestic and global network consisting of executives, managers, subject matter experts, and academics across the end-to-end business functions, markets, and technologies.

Nortel, Bell-Northern Research, BlackBerry, IBM, TransCanada PipeLines

Technology, Media, and Telecommunications (TMT); Transportation, Rail; Information Technology; Medical & Healthcare Technology; Education


  • MASc – Biomedical Engineering, University of Toronto
  • BMath – Computer Science & Systems Design Engineering, University of Waterloo
  • Senior Leadership Academy – Nortel (for global top 1% high potential senior leaders)
  • Lean Six Sigma Master Black Belt (LSS MBB) – Certified in enhanced GE & Motorola based syllabus (DMAIC, DMADV/DFSS, Lean, PMCS)
  • Neuro-linguistic Programming (NLP) Practitioner – Advanced Neuro Dynamics, Work Environments as Living Systems
  • Agile SCRUM Management – Jeff Sutherland SCRUM Training Institute
  • PMP – deep knowledge, applied experience (tailoring for traditional production through to innovation-based environments)


Women in Rail 2020 Award – Honorable Mention, Railway Age (USA, Canada, Mexico), October 2020.
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Innovators & Entrepreneurs distinction, Institute of Biomaterials & Biomedical Engineering, University of Toronto, November 2012.
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Canadian Women in Computing (CAN-CWiC). Special Feature:  A Conversation with Sonia Bot. Canadian Celebration of Women in Computing 2016.  January 2016.
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Women in Science and Engineering.  Women Who Lead:  Sonia Bot.  November 2015.
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PIVOT Magazine.  Entrepreneurship Kaleidoscope Series Part 1 of 4:  Sonia Bot.  November 2013.
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University of Toronto.  Sonia Bot:  Fire in the Belly.  Institute of Biomaterials & Biomedical Engineering.  November 2012.
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TransCanada Pipelines Ltd.  Choosing the Cream of the Crop.  Along the Line, Volume 30, Issue 8.  November 1984.
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